4 powerful strategies to get more customers
When we talk about strategies to get more clients, surely you think that I will say something copied from somewhere, or a nonsensical writing, because unfortunately this has been (And is), a topic in which in some way or another it has become common. Everyone knows how to sell (Everyone? Look at Inbound sales), all are commercial, but few companies like Tajarat properties are strategic to get customers.
4 key strategies to get closer and closer to your sales goal.
First of all, you must understand that these strategies may vary according to the industry in which you specialize, according to your market, type of product / service, but in general the 4 strategies used with intelligence achieve extraordinary results.
1. Prepare your business card and attend the most possible events.
As you have read, prepare your most elegant suit, several business cards, if you do not have you can contact us here and request a design for yours.
Corporate events and meetings are an excellent channel to increase your contact base, the larger the latter, the more likely you are to close contracts. Therefore, networking is a fantastic tool for meeting new prospects, suppliers, and so on.
Of course, if you are from the gastronomic sector, it does not make much sense to go to a hairdressing event, for example. Try to focus on your industry, be the best and always keep in mind that if you do something, make it as perfect as you can.
So come on, start finding out about events and … attend everyone!
2. Offer relevant content.
Returning to the penultimate paragraph of the previous point, keep in mind that the content is what really catches people’s attention. Now both you and I are tired of seeing advertising that we don’t want to see, showing us videos and commercial spots that you really don’t want to see.
This is called intrusive advertising, and we as Drew Marketing do the opposite, but this is not the case with this article.
As the content is essential, you cannot offer something irrelevant, that is, imagine that you and I have a law firm, and our client is an industrial entrepreneur who seeks to have constant monthly legal advice, do you think it will seem important to do Articles related to a medical law?
And No, you will be interested in data and / or articles that are in your field, or that offer something of value, such as: “Do you know if you have a labour judgment?”, Among other content.
In this way you will be able to capture the attention of your prospect and they will be listening to you alert.
3. Understand the context.
You must understand your potential customer according to the stage in which he is, think that you must appear in the circuit at the right time, and the right place to make the purchase.
If your consumer is in the Recognition stage, they surely want to educate themselves, they don’t want to know prices here and if you give them, they won’t buy most of the time. Here, you are looking for information, to know what is in the market and how you can meet your need.
But, if the potential client is in the Consideration stage, perhaps there you should inform him a little more with details, because he already knows what his need is, and he has 3 selected companies that can all solve his problem, now everything goes through: ¿ Why you and not someone else?
Finally, if your buyer is in the Decision stage, here the premium is benefits, price and purchase conditions, because your potential client is already defining their decision, then here you need to provide them with your benefits, your prices, and so on.
4. Combine 2 and 3. (Content + Context).
Well, since we are clear about the relevant content and the context, now we could use both together, and this is the potential of the sale to be able to connect with your potential client.
Once connected, everything will be simpler and not only will they buy your product / service, but they will recommend you .. And do you know why? Because you educated him in a timely manner, just as he needed, you have not sold him to sell.
How to generate customers and keep them over time
What are customers for a company? How important is it to generate new customers and keep them? Do they influence a company?
When thinking about a company, its profitability, its sales and its possibility of growth, the word customer inevitably appears . From this term you can derive as many assumptions as you like. Next, three key points are raised regarding why it is important to generate clients and keep them in your company.
They bring the company to life
The only way to think about a company is by thinking about customers. A company is born within a society to cover some need within it. In turn, companies can only survive if they have clients to work for, that is, people who require solutions for a specific demand that a company will be able to cover.
Based on the above, it is considered that customers give life to an organization, are its engine and sustain it over time. In other words, they are the reason for being of a company.
They are a source of income.
The income that a company receives from the sale of its products is what keeps it alive. With this income, companies face different costs, such as production costs, the maintenance of physical workspaces, the salaries of their employees, taxes, among others.
In this sense, customer loyalty is of the utmost importance, since having customers that are maintained over time, give financial stability to the company, and also contribute to its growth.
Thinking of a loyal customer, the customer-company bond is tightening over time, and that loyal and satisfied customer can act as a bridge between nova islamabad d and potential customers. In this way, if the customer flow increases, the same happens with sales, and thus income growth is achieved.
They are promoters.
As mentioned above, a happy customer is a promoter of the company. When a person has a good experience with a company, he is going to be in charge of transmitting it to his friends, family, acquaintances, neighbors, and in this way a chain is created that ends up being highly beneficial for the company. There is nothing more faithful than the opinion of a client based on their personal experience.
Here the importance of customer loyalty is retaken. Since loyal customers will be the main promoters of the company. A kind of advertising at no cost to the company, but with a high value.
So why generating and keeping customers is good for a business? Because otherwise they could not exist, grow, expand or maintain themselves over time. The client is the fundamental pillar of a company and trying to generate new clients at all times is an astute action and decision of any entrepreneur.
Keys on how to have happier customers.
One of the keys to a successful business is having happy customers. The satisfied customers are one of the best advertising your business can have and do is quite simple, you just must Ponera your customers in the first place.
Check out these simple practices on how to have happier customers:
- Services personalized os. Listen, pay attention, take into account the needs, tastes or desires of your clients and offer each one what they need. Providing content, products and services that rise to the occasion is the best offer we can make to our buyers.
Show attractive, modern and innovative options. Get to know the client, their concerns, their interests and make recommendations or evaluations based on that analysis.
2.- Maintain contact with our clients. Don’t lose touch even after you’ve made a sale. Showing interest in our customers’ experience with our products and services is the best way to make them feel comfortable and happy with our company.
Thus, they can recommend us to their acquaintances or do business with us again. An exploratory call or email to find out how they are doing, what results they obtained after purchasing our product or service, is a clear sign that we care about them and that we want to satisfy their needs first and foremost.
3.- Offer what the client expects. Don’t cheat on your customers. If you were attentive to their needs, you will know what kind of product or service you can offer them. And it does exactly that. No cheating or fine print.
This is essential to build trust and that your customers do not hesitate to use your services or buy your products. Ideal to apply Inbound Sales.
You may also be interested in this article to maximize your marketing strategy.
A happy customer is a customer forever.
Are you ready to get satisfied customers? Was the article useful? Can you tell us your ideas?