Marketing Sales

5 key tips to align marketing and sales

Achieving alignment between the marketing and sales departments is the basis of Smarketing. Their alignment will be the floor on which we will stand to implement this methodology and, in this way, increase the sales and income of our business.

For companies like Tajarat properties where their sales and marketing departments work aligned, the commercial strategy will be visibly more effective and profitable.

Taking into account the above, it is clear that the alignment of both departments will not only benefit them but will also have a positive impact on the entire company, increasing its flow of sales and income.

For all the above, today we are going to present you five key tips to align marketing and sales successfully. Pay close attention! Because you have to start putting them into practice as soon as possible!

Unify the vision of the buyer person. Marketing and sales must necessarily have the same conception about your target customer. In this way, all efforts will be made with the same criteria, and there will be a greater probability of closing sales with these potential customers.

Share the same data. Relevant customer data should be public in the marketing and sales circle. Being public, any member of any of the departments can access the data whenever they need it.

Align goals. Marketing and sales objectives must be shared and known by all members, so that they are always working towards them.

Undoubtedly, the fact of having established objectives with specific deadlines helps us to be able to monitor our clients and the number of leads that are generated in the stipulated period of time. And along with this help increase the profitability of the company.

Create a Service Level Agreement (SLA). The SLA (Service Level Agreement) is a compromise between the marketing and sales departments.

It is a contract between the two with a double commitment: marketing must deliver a certain number of contacts to the sales department, so that they can then follow up on those potential customers by making a certain number of mandatory attempts to get sales.

Hold periodic evaluation meetings. Holding regular meetings between both departments will be of great help to carry out work performance evaluations.

In these spaces, it is possible to evaluate how the applied strategies are working, how the work team works, if the planned objectives could be met, what issues should be changed or optimized, among others.

All the members of both departments must necessarily be committed and predisposed to work together. This effort must be made by everyone to achieve the successful alignment of the sales and marketing departments.

Marketing plan

It all starts with a plan, goals, and actions. What you should keep in mind.

  • Analysis of the current situation
  • Where are we and where do we want to go?
  • Global actions of a marketing plan.

Marketing and sales must (Yes or yes) be connected as much as possible. Always. Take it as an obligation. And the best way to achieve this is by establishing the following:

  • Commercial plan
  • Marketing plan
  • Smarketing

In this first instance, we seek to know in depth the company and its environment.

What do you want to achieve?

Here, we will make SMART objectives of what we want to achieve, that meet the conditions of being specific, measurable, achievable, real, and in a certain time.

For example: Achieve 10% more visits to the website in the next 60 days.

New call to action

Define your strategy.

How do you plan to achieve it?

At this point you must take into account the business plan.

They are the paths of action that we will take to achieve the objective / s, taking into account the actions of the environment that we define in the analysis stage, and in view of the fulfillment of the SMART objectives detailed in the previous stage. (Inbound can help you).

Analyze your results.

Without constant analysis, you will hardly be able to improve continuously.

Metrics are the great benefit of digital marketing.

We can know the metrics of interest at any stage of the process. In this way, we can make the changes that are needed to optimize the strategies.

5 things that make you waste your time (and be less productive)

If you are an entrepreneur, you are going to feel strongly identified with this. Day by day you think about how to make the days longer, and of course, with this, do as many tasks as possible in the shortest time possible. True?

Well, I decided to make an article very short and to the point, that we only talk about the 5 things that you currently do and that make you waste your time, and you don’t realize it (We all do it on the 3rd):

1. Not setting clear priorities.

Let’s separate the important from the urgent. Let’s separate from the operational to the strategic. You cannot be a CEO and do operational tasks that really later in the final cost of that specific activity, ends up being very high.

I know that sometimes it is complex not to do these tasks because the day to day surpasses us, but think that the more operational tasks you perform, the less you think about the general vision of the company, and a managerial position is the “direction” of the company. All this, even if it is not an expense in the company, ends up impacting the results indirectly.

Tasks and processes have subtasks and threads, some can even be super complex and very long. True? Make a list.

Paper, pencil and list all the tasks, then we can help you to have it online and avoid losing the paper, having to redo the task of writing this list (Re-work unforgivable). Then prioritize each process / task in number.

2. Being over the top with multitasking

Let’s be honest. We cannot do more than 2 or 3 tasks at the same time and all of them are fine. At least in my case, I have to do one task fully concentrated and then move on to the next, but of course in the middle there are calls, emails, meetings, and so on. Which would also be multitasking, but let’s not overdo this.

Most likely, when doing many tasks at once, is doing them messy, incorrect, etc. How many times did you talk to someone for 5 minutes while doing something else and then you didn’t remember what they talked about? It happened to me a lot.

How many times did you make a document while also making a sales invoice or a quote and then you had to review it 15 times for the number of errors you could create? It happened to me too.

Then? What’s the point of being super multi-tasking if we need more time to rework later?

3. The delusion that: “I have everything written down in my mind.”

Faced with anything important that comes our way during the day, even sometimes there are several in the same day or in the same hour, we declare ourselves: “I remember, I’m not going to forget this.” ERROR.

Maybe we remember the general idea, but there is a margin of error in some detail and / or very high data. And if you are a middle manager or senior manager, do you take high risks in decisions when in reality it could be zero risk? Let’s do the same with the mind and tasks.

There are software’s that make this easier for us. And relax your mind a bit from so much data and leave more room for cute and beautiful memories of your family and / or friends.

4. Make too many lists and never take action.

The previous point leads me to this one. There are people who write down absolutely everything, they even list the calories they consume and even more, but they never take actions to fulfill the lists. As if the thought of “If I make a list, the tasks will do themselves” works.

The truth is not, making lists is fine, writing down everything is fine, but not taking them into action is also being unproductive.

5. Review notifications before sleeping and before getting up.

It’s too difficult this point, right? Yes, it is. But I have found that when I check the mail before I get up, I start to worry and work before thinking about the only thing I should think is: What can I do for breakfast?

The same before sleeping. Personally, it costs me a lot, even worse, if an email arrives at 3 am, I also see it even if it is what it is about. This wastes a lot of time. And it gets us nowhere.


We will complete this list little by little and together. You add up in capital smart city Islamabad? You can leave your comment with something that you think makes us lose our productive time and so over time we will make the glossary of NOs in productivity. I await your contribution!